What is your YouTube channel really worth?
Channeltics is the free YouTube sponsorship calculator. Browse a ranked directory of creators with no account, or create a free one to price any channel on the sponsorship rate brands actually pay, plus engagement, growth velocity, and a brand-fit score.
A full sponsorship snapshot, on one screen.
No PDFs. No demos. No sales call. Drop the channel, read the report, get back to your day.
Three price tiers
Conservative, market, and premium. So you know the floor, the going rate, and the ceiling before you reply to anyone.
Niche-aware CPMs
Finance and tech earn more per view than vlogs or gaming. The number you see already factors in the right category band.
Engagement reality check
If a channel has a million subs but 30k average views, you see that. Real reach, not vanity reach.
Deal modifiers
Exclusivity, usage rights, rush turnaround, multi-video bundles. Toggle each one and watch the number move.
Sponsorship value is the number. This is everything around it.
A single price tells you what a video is worth today. These four views tell you which video, whether it's rising, how it stacks up, and who else is worth a look.
Segmented by video
Not just a channel average. Every recent upload gets its own sponsorship value, so you can see which video is actually worth pitching.
Tracked over time
Rates move as a channel grows. We snapshot every channel roughly monthly, so you see whether a creator's value is climbing or cooling off, not just where it sits today.
Compared side by side
Shortlisting a few creators for the same campaign? Compare rates, engagement, and trend on one screen, all priced with the same methodology.
A directory you can filter
Browse creators by niche, country, and subscriber range, ranked by sponsorship value, not just subscriber count. Free to browse, no account needed.
Trending channels analyzed today
Curious how big creators are priced? Click any row to see the full breakdown.
- MMrBeast@MrBeast · 234M subs$42k – $210kper sponsored video
- VVeritasium@veritasium · 16M subs$8k – $35kper sponsored video
- MMKBHD@mkbhd · 19M subs$12k – $48kper sponsored video
- KKurzgesagt@kurzgesagt · 23M subs$15k – $60kper sponsored video
How sponsorship pricing actually works
We use the same CPM model brands and agencies use internally, adjusted for engagement, audience quality, and category demand. Working out what to pay for a creator collab? See our YouTube collaboration pricing guide.
Read the full formula →Average views, not subscriber count
Subscribers are a vanity metric. Sponsors pay for views. Specifically, the median view count of recent videos.
CPM bands by category
Tech and finance channels get $25 to $45 CPMs. Gaming sits at $8 to $15. We pick the right band based on category signals.
Engagement multiplier
Likes plus comments divided by views. High engagement bumps the rate up to 1.5x. Low engagement drops it to 0.8x.
Three price points, not one
Lowball (deal-hungry creator), market (typical agency rate), premium (in-demand niche). Use the band that fits your leverage.
Three moments it pays off
The biggest mistake in sponsorship is replying before checking. Here is what happens when you check first.
A brand offers $300. Should you say yes?
Run the channel through Channeltics first. If the market rate for your tier is $1,400, you know $300 is a lowball and you have an anchor to push back from.
You're a brand and a creator quotes $20,000
Paste the channel. If the methodology-backed market rate is $7,500, you have a defendable counter that procurement can sign off on.
Comparing three creators for the same campaign
Two have similar subs. One has 4% engagement, the other has 0.6%. The price gap that engagement creates is visible on every report.
One tool, three angles
Whichever side of the table you sit on, you get the same data, framed for your decision.
Know your worth before the next pitch
Stop accepting $500 brand deals when your channel is priced at $5,000. See what agencies actually quote for your tier and niche.
Vet creators before you wire money
Catch inflated rates and ghost audiences. Compare creators side by side with the same methodology, on the same page.
Skip the spreadsheet math
Drop a channel link, get a defendable price for the pitch deck. Save hours per proposal. Bulk tooling on the way.
Built on the same model agencies build for clients.
The formula behind every report is public. We did not invent a black box. We took the CPM model that media buyers already use, layered in engagement and niche multipliers, and put it behind a free input.
Documented in plain English
Every step of the calculation lives on the formula page. No hidden weights.
Every number is traceable
Forward your report link to a finance lead. They can follow the math.
Browse free, 5 lookups a month
No account needed to browse the directory. A free account adds channel search. Running more than a handful a month? Plans start at $29.
Wrong number? Tell us
If a niche or CPM band looks off for your channel, the methodology page links a contact form.
Things people ask before pasting their first channel
If your question is not here, the methodology page covers the math. Or email contact@channeltics.com.
One channel away from a real number.
Free to browse. No credit card. No catch.
New here? Read how the math works first, then try a channel you know.