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YouTube sponsorship pricing for brands and agencies

Know what a creator should cost before you sign.

Channeltics prices a sponsored video from a channel's real views, engagement, niche and audience country, and shows the math so you can defend the number to a client or to procurement. Browse 100 ranked creators free, no account needed.

Pro for $1 your first month, then $10/month. Cancel anytime.

A price in 30 secondsMath your client can audit100 creators free to browse6 markets, 10 niches
What you get

A defendable price, on one screen.

No rate-card requests, no back-and-forth, no sales call. Paste the channel, read the price, forward the link.

Channeltics sponsorship report for MrBeast: 520M subscribers, 121M typical views, 2.07% engagement, and one integrated video priced at $1.46M to $2.91M with a $2.18M market rate.
The MrBeast report: one integrated video priced at $1.46M to $2.91M, market rate $2.18M. Captured November 2026.

Opening offer, market rate, ceiling

Three prices per channel. Open low with confidence, know what a fair deal looks like, and spot a padded quote on sight.

Priced for the niche

A finance view costs more than a gaming view. Every price already uses the CPM band brands pay in that category.

Real reach, not vanity reach

A channel with a million subscribers and 30k views per video gets priced on the 30k. You pay for the audience that shows up.

The deal you actually want

Add exclusivity, usage rights, whitelisting, rush turnaround or a multi-video package and see what each one adds.

Beyond the estimate

Sponsorship value is the number. This is everything around it.

A single price tells you what a video is worth today. These four views tell you which video, whether it's rising, how it stacks up, and who else is worth a look.

Segmented by video

Not just a channel average. Every recent upload gets its own sponsorship value, so you can see which video is actually worth pitching.

Tracked over time

Rates move as a channel grows. We snapshot every channel roughly monthly, so you see whether a creator's value is climbing or cooling off, not just where it sits today.

Compared side by side

Shortlisting a few creators for the same campaign? Compare rates, engagement, and trend on one screen, all priced with the same methodology.

A directory you can filter

Browse creators by niche, country, and subscriber range, ranked by sponsorship value, not just subscriber count. Free to browse, no account needed.

Channeltics creator directory filtered by country and category, ranking YouTube channels by subscribers with typical views, engagement, sponsorship value and price per 1,000 views for each.
The creator directory: Cocomelon has 203M subscribers but a sponsored video is worth about $23k, Stokes Twins about $384k. Captured November 2026.
Most looked-up this week

Ranked by how many different people looked them up on Channeltics in the last 7 days. Click a creator for the full price breakdown.

How we calculate
  1. 1MrBeastEntertainment · 520M subs$2.18M$1.46M–$2.91M
  2. 2VeritasiumEducation · 21.4M subs$174k$116k–$232k
  3. 3Cocomelon - Nursery RhymesKids & Family · 203M subs$23k$15k–$31k
  4. 4Lofi GirlMusic · 15.8M subs$3k$2k–$4k
  5. 5The WeekndMusic · 40.2M subs$73k$45k–$109k

Estimates for one integrated video from public channel data. Real deals vary by about 40%.

How sponsorship pricing actually works

We use the same CPM model brands and agencies use internally, adjusted for engagement, audience quality, and category demand. Working out what to pay for a creator collab? See our YouTube collaboration pricing guide.

Read the full formula →
  1. Average views, not subscriber count

    Subscribers are a vanity metric. Sponsors pay for views. Specifically, the median view count of recent videos.

  2. CPM bands by category

    Tech and finance channels get $25 to $45 CPMs. Gaming sits at $8 to $15. We pick the right band based on category signals.

  3. Engagement multiplier

    Likes plus comments divided by views. High engagement bumps the rate up to 1.5x. Low engagement drops it to 0.8x.

  4. Three price points, not one

    Lowball (deal-hungry creator), market (typical agency rate), premium (in-demand niche). Use the band that fits your leverage.

How the MrBeast price is built: 121M typical views times a $15 entertainment CPM gives $1,819,750, engagement of 2.07% multiplies it by 1.20, country and format leave it unchanged, for a $2,183,700 market rate.
How one price is built: 121M views × $15 CPM = $1.82M, then × 1.20 for 2.07% engagement = $2.18M. Captured November 2026.

Three moments it pays off

The biggest mistake in sponsorship is replying before checking. Here is what happens when you check first.

A creator quotes $20,000. Is that fair?

Paste the channel. If the market rate is $7,500, you have a counteroffer backed by real views, engagement and category CPMs, and a report link procurement can check line by line.

Your client wants five creators by Friday

Filter the directory by niche, country and size, sort by sponsorship value, and open each report. The shortlist comes with a price per creator.

Two creators, same size, different value

Similar subscriber counts, but one gets 4% engagement and the other 0.6%. The report prices that gap, so you know which one is the better buy.

A price you can put in front of a client.

The formula behind every report is public. No black box: the CPM model media buyers already use, with engagement, niche and country adjustments on top, and every step shown.

Documented in plain English

Every step of the calculation lives on the formula page. No hidden weights.

Every number is traceable

Forward your report link to a finance lead. They can follow the math.

$1 your first month, then $10

Pro prices any YouTube channel, 50 a month, and compares 5 creators side by side. Cancel anytime.

Wrong number? Tell us

If a niche or CPM band looks off for your channel, the methodology page links a contact form.

Common questions

What brands and agencies ask first

If your question is not here, the methodology page covers the math. Or email contact@channeltics.com.

Check the next quote before you sign it.

Pro prices any YouTube channel, compares creators side by side and tracks their value month to month.

Pro for $1 your first month, then $10/month. Cancel anytime.