How We Calculate Sponsorship Rates

Transparent methodology behind our YouTube sponsorship valuations

📊 Base Formula

Sponsorship Rate = (Average Views ÷ 1000) × CPM × Engagement Multiplier

Our core calculation uses your channel's average views per video, industry-standard CPM rates, and an engagement multiplier to determine fair sponsorship pricing.

💰 CPM Benchmarks

Conservative

$8 CPM

Lower-end brand partnerships

Market Rate

$15 CPM

Industry standard rate

Premium

$25 CPM

High-value brand partnerships

CPM (Cost Per Mille) represents how much brands pay per 1,000 views. Rates vary by niche, audience quality, and brand budget.

📈 Engagement Multiplier

Low Engagement (<2%)0.8x multiplier

Average Engagement (2-4%)1.0x multiplier

Good Engagement (4-6%)1.2x multiplier

Excellent Engagement (>6%)1.5x multiplier

Higher engagement rates indicate more active audiences, which brands value more. We calculate engagement as (Likes + Comments) ÷ Views × 100.

🎯 Additional Factors

Channel Quality Indicators

• Subscriber count and growth rate
• Video consistency and upload frequency
• Audience demographics and location
• Content niche and brand safety

Market Variables

• Seasonal demand fluctuations
• Industry-specific CPM rates
• Geographic audience distribution
• Competition and market saturation

⚠️ Important Disclaimer

These calculations provide estimated ranges based on industry standards. Actual sponsorship rates can vary significantly based on negotiation skills, brand budgets, content quality, audience fit, and market conditions. Use these estimates as a starting point for discussions with potential sponsors.